$4M+
Annual Revenue
20k+
Monthly Units
The Brand
Shadazzle is a multi-purpose cleaner and polish with strong product-market potential. Because the product can be used across multiple surfaces and cleaning needs, the brand had a strong Amazon opportunity but also a complex positioning challenge. Home Pick needed to help clarify how the product should be presented, discovered, and scaled on Amazon.
The Problem
When Home Pick began working with Shadazzle, the brand was generating a small volume of weekly sales and was not ranking on page one for one of its most important target keywords: “All Purpose Cleaner.” Growth required more than improving one ad campaign or updating one listing. The brand needed a stronger Amazon operating system across positioning, retail readiness, keyword targeting, inventory flow, and repeat purchase behavior.
The Solution
Home Pick worked across the full Amazon channel to improve Shadazzle’s growth foundation. This included listing optimization, backend keyword structure, product content improvements, keyword targeting, PPC learning loops, inventory and logistics coordination, Prime Day execution, Creator Connections, and Subscribe & Save. The goal was to make Amazon a more reliable and scalable revenue channel for the brand.
The Result
Shadazzle scaled from approximately 200 units per week in the early stages of the partnership to a peak of 13,400 weekly units during Amazon Prime Day in June 2026. The brand generated $4M+ in Amazon revenue over the latest 12-month period, reached Page 1 visibility for “All Purpose Cleaner,” and achieved a reported 95% Subscribe & Save retention rate.
Key metrics to show on the page:
$4M+ Amazon revenue over the latest 12-month period
200 to 13,400 weekly units scaled
Page 1 visibility for “All Purpose Cleaner”
95% reported Subscribe & Save retention rate
